Life and Style Public Relations Welcomes Pikolinos Designer to Belk

By Jennifer Daniel / On / In Events, Fashion

Pikolinos Massai Palermo Group shotPikolinos celebrates the sixth year of the Maasai Project, a design collaboration program with the Maasai tribes in Eastern Africa, where the profits are given back to the Maasai women involved. Pikolinos has invited William, the Maasai Tribal Chief, to Belk Summit to raise awareness for the Maasai Project which has successfully promoted both economic and cultural sustainability as well as tell the stories of the wonderful people who help create the collection.

Pikolinos and William will be at Belk to meet guests, learn about the social project, and present the stunning
accessory collection. Consumers are invited to also enjoy cocktails & hors d ’oeuvres, a live DJ, exclusive product offerings, unique Maasai gifts with purchase, photo booth fun and more!

Here are the details:
WHEN: Saturday, April 18th, 1 p.m. to 4 p.m.

WHERE: Belk, The Summit Birmingham, 221 Summit Boulevard, Birmingham, AL 35243

Panorama Life & Style PR to represent artist Kathryn Wheeler

By lifeandstylepr / On / In Blog, Updates

Mentone, Alabama February 1, 2015–– Panorama Life & Style PR is pleased to announce that it will represent artist Kathryn Wheeler to build her fine arts brand through consumer engagement via digital and social mediums.

Wheeler established herself in the fine arts in the Vail Valley area (Colorado), creating works in watercolor, oils, pastels and reliefs. She is known for developing a Bas-Relief technique, allowing her customized art form to be applied directly to the interior walls in some of Colorado’s most exquisite mountain homes, public places, and private clubs. She has been commissioned for high profile corporate clients, to include; the Ritz Carlton Club – Snowmass, The Aspen Institute, Westin Hotel – Vail and the Harold W. and Mary Louise Shaw Regional Cancer Center – Edwards, Colorado and many others.

Kathryn now resides in Mentone, Alabama.

 

“We’re looking forward to developing a foundational strategy to connect with Ms. Wheeler’s audience that will include galleries in the US and Europe, said Panorama’s Life & Style Chief Digital Officer, Jennifer Daniel.

 

Since 1999, Panorama has been trusted to create strategic messaging for clients, resulting in millions of dollars worth of product placement, editorial content, brand value and increased sales. We remain successful not by our own hype, but by steadily earning the trust of our clients.

Author Chervis Isom signs with Panorama Life & Style PR for promotion of “The Newspaper Boy”

By Darlene / On / In Blog, Updates

Birmingham, Alabama, January 1, 2015—Panorama Life & Style today announced that it will represent author Chervis Isom in the promotion of his book, The Newspaper Boy, his memoir, a story of a boy coming of age in Birmingham during the turbulent times of segregation and the Civil Rights Movement.

 

Isom’s story embraces the idea of better learning through community and storytelling. The bond he forged with his customers and acquaintances as a young newspaper boy helped expose Isom to a broader worldview. This exposure gave Isom the insight he is able to share today.

 

“I have always been an avid reader, “said Isom. “Even as a young boy, I knew that the written word could help me make sense of the world around me, no matter how confusing or polarizing it can be.”

 

Isom tells his story from the unique perspective of a young white boy growing up in the middle class neighborhood of Norwood, just blocks from where some of the most heinous acts upon humanity were committed during the Civil Rights Era. He reflects on his newspaper delivery route, the people on that route, and the community that impacted his life. It is a story that many can identify with.

 

“My story, like others who share my experiences of growing up in the epicenter of the Civil Rights movement, are stories that need to be shared and discussed within our communities. It’s the only way to strengthen the bonds we already have in place.”

 

Since 1999, Panorama has been trusted to create strategic messaging for clients, resulting in millions of dollars worth of product placement, editorial content, brand value and increased sales. We remain successful not by our own hype, but by steadily earning the trust of our clients.

‘Stop Thinking of Digital as Separate to Marketing’

By Jennifer Daniel / On / In Blog, Interactive Marketing

The GuardianExpert Take aways Blog Graphic recently asked experts around the globe about their best insights into 2015 trends for digital marketing. Their answers? Big talking points that pack a lot of punch. The entire piece is full of sage advice for all marketing professionals, and it’s a recommended read.

Here are the three top take aways:

Uriel Alvarado, chief marketing and public relations officer, Saxo Capital Markets:

Use your tech tools: “We now have the tools—using cookies, algorithms and programmatic marketing—to run huge automated and personalised campaigns more intelligently.”

Teresa Arbuckle, marketing director UK and Ireland, Grundig:

You can’t fool the consumer: “Consumers are more savvy to brand messaging than ever before and they are very vocal about brands that push self-serving content on them all the time.”

Lisa Thomas, CEO, M&C Saatchi Group

Stop thinking of digital as separate to marketing: “Digital now accounts for over half the media spend in the UK. I think that 2015 will be the year that the industry prepares itself to stop talking about it as something special and start using it with an imagination and scale that we haven’t seen before.”