Another Successful Intern Season

By lifeandstylepr / On / In Blog, Updates

Panorama Life & Style PR welcomes Kalyn Anne Cabral to its 16th Summer Internship Program where young PR talent learns the ropes while providing valuable assistance to our team.

In keeping with Panorama’s tradition, we asked Kalyn to share a few things about herself, and here is what she told us:

What 3 words best describe you? Three words to describe me are: Kind, Dependable, and Creative.

Tell us about your professional journey – what’s your dream? I would like for my professional journey in my PR career to lead me to work for a PR firm or be the personal PR agent for a company. I would love to do international work or be able to travel with my job.

What are your personal interests? My personal interests consists of painting, eating Mexican food, and scrolling through Pinterest. I also love to travel and explore new places. I graduate from JSU this coming August, and throughout my college years I spent most of my time with my sorority sisters and being (probably too much) involved in the Student Government Association.

What do you like best about Panorama PR? From what I have learned about Panorama Life & Style PR, I would have to say that my favorite part is the diverse clientele it represents, as well as how the company has taught me that PR is more than social media and planning parties. It’s actual research and shows how hard work does provide results.

Panorama Life & Style PR to represent artist Kathryn Wheeler

By lifeandstylepr / On / In Blog, Updates

Mentone, Alabama February 1, 2015–– Panorama Life & Style PR is pleased to announce that it will represent artist Kathryn Wheeler to build her fine arts brand through consumer engagement via digital and social mediums.

Wheeler established herself in the fine arts in the Vail Valley area (Colorado), creating works in watercolor, oils, pastels and reliefs. She is known for developing a Bas-Relief technique, allowing her customized art form to be applied directly to the interior walls in some of Colorado’s most exquisite mountain homes, public places, and private clubs. She has been commissioned for high profile corporate clients, to include; the Ritz Carlton Club – Snowmass, The Aspen Institute, Westin Hotel – Vail and the Harold W. and Mary Louise Shaw Regional Cancer Center – Edwards, Colorado and many others.

Kathryn now resides in Mentone, Alabama.


“We’re looking forward to developing a foundational strategy to connect with Ms. Wheeler’s audience that will include galleries in the US and Europe, said Panorama’s Life & Style Chief Digital Officer, Jennifer Daniel.


Since 1999, Panorama has been trusted to create strategic messaging for clients, resulting in millions of dollars worth of product placement, editorial content, brand value and increased sales. We remain successful not by our own hype, but by steadily earning the trust of our clients.

Panorama Public Relations Launches Lifestyle Division

By lifeandstylepr / On / In Blog, Updates

Panorama Public Relations recently launched Panorama Life & Style PR to target its growing roster of lifestyle clients. It has also adopted a new slogan to encapsulate the common roots of the two divisions: Lead the Conversation. Lead the Competition.


“We are excited about launching the new division,” said Darlene Rotch, managing partner at parent company PPR Communications. “We have wanted to separate our lifestyle initiatives from our corporate services and crisis communication practice for a long time. Now, we feel we can clearly target those two separate client profiles with appropriate service packages.”


Panorama Life & Style PR will offer clients who target consumers a communication platform that will include public relations, brand engagement, and digital media services.


The Panorama Life & Style website, designed by Rustixs Interactive, features photography from Liesa Cole of Omni Studios. “They wanted to make it fun, and we like to have fun.” said Greg Robinson, content manager. “I think Omni captured the essence of our work culture—creative, personable and results-driven.”



About PPR Communications

PPR Communications was founded in 1998 and has two divisions: Panorama PR Corporate Services develops and implements stakeholder

communication strategies for manufacturers, construction services and products, real estate development and legal industries; and Panorama Life & Style PR has provided public relations, brand engagement, and digital media for mega clients such as Belk, Inc., Publix, and REEDS Jewelers—the largest privately held U.S. companies in their respective categories.

Entrepreneurship camp for teens launches this summer at Birmingham-Southern College

By lifeandstylepr / On / In Blog, Updates

Panorama CEO, Darlene Rotch, shares expertise on being an entrepreneur, branding and public relations

Eighteen high school students with an innate desire to start a business will descend upon the Birmingham-Southern campus this Sunday, prepared to start their entrepreneurial journey.

The college’s first Entrepreneurship Camp, set for June 15-20, is designed to immerse high school juniors and seniors in a highly collaborative business program. The six-day residential camp will be held from Sunday at 4 p.m. to Friday at 2 p.m.

These would-be tycoons will experience real-world business activities through case studies, role-playing, and mentor consultations. The coursework will build on the entrepreneurship pillars of business plan writing, social responsibility, marketing competition/collaboration, cash flow/budgeting, and leadership.

Classes will be facilitated by BSC business department faculty and successful community entrepreneurs, including Darlene Rotch, president and CEO of Birmingham-based Panorama Public Relations; Shane Boatright and Steve Bookout from Boatright Companies; David Gray, CEO at Daxco; Devin Laney, CEO of Innovation Depot; James Outland, partner at New Capital Partners; David Kahn, founder of Yogurt Mountain and Pizza 120; Megan LaRussa ’08, founder of Southern Femme; and Dewar Gaines ’14, CEO of the tech-startup Abacadabra Health.

Over the course of the intensive program, the students will work in teams to construct a complete business plan, and then present the plan to local entrepreneurs with the opportunity to win a $4,000 Stump Entrepreneurship Scholarship to BSC. Students will also travel off-campus for various field trips, which include Innovation Depot, Regions Field, Barber Motorsports Park, and Ruffner Mountain Nature Preserve.

Funding for the camp comes from a $15,000 grant from the Joseph S. Bruno Foundation and with support from an existing endowed fund from BSC alumni Kevin and Jane Stump. The week will end with a business plan presentation by each team. Local entrepreneurs and business leaders will review and critique the plans and select the winning team in which the four members will each receive a $4,000 scholarship to attend Birmingham-Southern.

“The camp will provide great entrepreneurship training for the participants,” said Dr. Sara Robicheaux, B.A. Monaghan Professor of Business and dean of business programs at BSC. “They will learn the many facets of implementing and owning a business while studying under professional mentors.”

“Birmingham-Southern is excited to offer this new camp,” said Dr. Carolyn Garrity, assistant professor of business and the camp’s executive director. “We’ve had a fantastic group of students apply from across the Southeast, including Alabama, Tennessee, Georgia, and Florida. We hope to tap into their potential and give them the tools they need to be successful in the future. We’re also thankful to the Birmingham business community for their enthusiasm towards helping these students and to the Bruno Foundation for their generous support.”

For more information about the camp, contact Robicheaux at (205) 226-4828.

About Birmingham-Southern College:
Birmingham-Southern College is a four-year, private liberal arts institution in Birmingham, Ala., founded in 1856 and affiliated with the United Methodist Church. It enrolls about 1,200 students from more than 30 states and 16 foreign countries. Learn more online at

Panorama Life & Style PR Client Caroline’s Cart Takes Off in North America

By lifeandstylepr / On / In Blog, Community Relations, Updates

It all began with a mom’s passionate desire to be able to take her child with multiple handicaps grocery shopping and a serendipitous meeting with Panorama CEO, Darlene Rotch.


“The moment I met Drew Ann Long, I knew she was on to something,” said Rotch. “I also knew we had to connect with consumers to push grocers and retailers to provide Caroline’s Cart to parents with a special needs child.” Rotch continued, “We developed a strategy on a shoestring budget to engage these parents to carry our message—and it worked.”


Caroline’s Cart was recently licensed to Technibilt headquartered in Newton, NC, to manufacture, sell and distribute to customers worldwide. Technibilt is owned by The Wanzl group, headquartered in Leipheim, Germany. Wanzl is the world’s largest manufacturer of shopping carts and other retail systems.


Panorama harnessed the power of PR Newswire’s to distribute a national release with embedded video of Caroline in the cart with her mom in the grocery store This release drove inquiries to a media hotline. “We drove parents and caregivers of special needs children to Facebook,” said Rotch. “We knew that if we could connect with consumers, then their power would drive sales—and it did. “


“Within minutes of the news release and Times Square feature, we watched Facebook numbers multiply by leaps and bounds,” said Rotch. Today the site has over 12,000 friends and is still growing.



About Panorama Life and Style PR

Panorama Life and Style PR, the brand engagement division of PPR Communications, strategically positions clients to meaningfully engage with its target consumer. Our capabilities include a balanced platform of marketing strategy, digital and social media, content creation, editorial planning, product placement and executive media tours and training. The result is a purpose-built approach based specifically on the needs of our clients, not the limitations of a traditional agency. Panorama Life & Style PR works with large retailers and grocers, food and beverage manufacturers, real estate developers, architects, home and fashion designers, jewelers, beauty and fragrance manufacturers, boutique hotel properties, and unique, environmentally-focused spas and travel destinations. Founded in 1998, the firm is based in Birmingham, Ala.